In this campaign, we introduce the legend of the discovery of Borjomi, taking the audience on a journey around Georgia throughout different eras of Borjomi: the discovery of Borjomi, the first factory built in the 1880s, and the modern times.
We created a unique song based on the motifs of a Georgian folk masterpiece, "Tsintskharo." We embedded traditional rhythmic melodies of Georgian folk dance songs in the second half of the song.
The Georgian version of the ad got 1.6 million views on social media, 12K Reactions and 1.5K Shares. This coming September we are planning to air it on Television and social media in other countries.
AWARDS
Bronze
X3
Shortlist
X2
Shortlist
X1
Silver
X1
Bronze
X2
Shortlist
X1
Bronze
X1
CREDITS
Leavingstone
Executive Creative Director:
Levan Lepsveridze
Chief Creative Officer:
Anze Jereb
Creative Director:
Emily Koridze
Art Director:
Bruce Lee
Sr. Copywriter:
Keti Kipshidze
Copywriter:
Qetka Magradze
Account Director:
Zizi Nasrashvili, Ekaterine Ebanoidze
Design Team Head:
Matassi Sulakauri
Design Team:
Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Mari Onavari, Nikita Mchedlishvili, Magda Janjalashvili
Sr. Account Manager:
Salome Martiashvili
Account Manager:
Mariam Simonishvili
Motion Designer:
Luka Shvelidze
Administrative Team:
Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili
English Copy:
Tatia Darsadze
Executive Producer:
Meli Bagdavadze
Production Coordinator:
Tamta Navrozashvili
Storyboard Artist:
Irakli Toidze
Storyboard Artist:
Qetka Magradze
Board:
Giorgi Jinoridze
Production
Director:
Dima Chkheidze
Dop:
Sandro Darakhvelidze
Steadicam Operator:
Merab Kiknadze
Line Producer:
Nino Chkhikvishvili
1st AD on Set:
Ninutsa Sinjikashvili
1st AD Prepro:
Maia Imedashvili
Production Design:
Polina Rudchik, Sandro Nadareishvili
Props Master:
Zaza Vashakmadze
Set Design Assistant:
Zaza Gogorishvili, Nika Badashvili
Decorations:
Jimsher Berdzenishvili and KinoFactory
Gaffer:
Giorgi Gogatishvili
Light Department:
Vazha Aprasidze, Giorgi Gogbaidze, Akaki Kurdadze, Robert Araqeliani, Giorgi Chubinidze, Ghvtiso Melashvili, Shalva Leluashvili, Archil Samkharadze, Bidzina Chkheidze, Bidzina Chinchaladze, Datuna Arabidze
Camera Crew:
Bacho Budu Iakobidze, Khatia Khalvashi
1st AC:
Irakli Duru Zhgenti
Dolly:
Ghvtiso Melashvili, Bacho Jakhua
Costume Designer:
Ika Bobokhdze
Wardrobe Assistant:
Mariam Sabanadze, Elene Zvanbaia, Nino Zvanbaia, Nini Natelashvili, Ana Pailodze
MUA & Hair:
Madonna Chanturia, Teo Glonti, Eka Lomtadze, Nino Dashniani
Casting Manager:
Nutsa Abashidze
Casting Assistant:
Elene Kekelidze
Stunt Department:
K2 Club
Stunt Coordinator:
Giorgi Komakhidze
Location Manager:
Inna Margvelashvili
Location Manager on set:
Nino Jvania
Set Manager:
Giorgi Peradze
Production Assistant:
Ana Gazdeliani
Runners:
Giorgi Tsikhishvili, Giorgi Barbaqadze
Special Effects:
Ioseb Gvasalia, Dato Gvasalia, Alexandre Gvasalia, Sandro Gvasalia, Rostom Giorgadze, Stanislav Pestov
DIT Operator:
Boris Ostaev
Drivers:
Kakha Gugushvili, Goga Rodonovi, Lasha Kiladze, Giorgi Aslamazishvili
Cleaning Lady:
Marine Lomidze
Catering:
Belgian Waffle
Rental:
Jaga Grip
Photographer:
George Kolbaia
Assisting Photographer:
Elene Gomelauri
BTS Operators:
Giorgi Chekurishvili, Dato Chekurishvili
Choreographer:
Muro Gagoshidze
Ensemble:
Georgian National Ballet Sukhishvili
DP:
Vigen Vartanov
Gaffer:
Giorgi Gogatishvili
Camera Crew:
Nika Ghoghoberidze, Tsotne Chkheidze
Focus Puller:
Erekle Tskhelishvili
MUA & Hair:
Ekaterine Chanchibadze
Producer, Vincent Perez Representative :
Nikoloz Khomasuridze
Celebrity coordinator:
Nini Saralidze
Catering:
Fiesta
Post Production
Visual Effects:
Highway VFX
VFX Supervisor:
Luka Jgarkava
VFX Producer:
Levan Lapachi
VFX Lake Scene:
Garnamatac
CGI Artist Tbilisi Scene:
David Chabashvili, Irakly Zurabishvili
Music:
Zviad Mgebry (POSTRED)
Vocals:
Lua
Color Correction:
Pavel Marko (UPP Prague)
Sound Design:
Paata Godziashvili
Sound Production & Post-Production Service:
Studio Phonograph
Sound Recording:
Salome Akhaladze, Paata Godziashvili
Voice Casting:
Artur Stepanyan
Voiceover Artist:
Varlam Korshia
Translator:
Daniel Tertichniy
Special Thanks to :
Beqa Adamashvili, Lili Ninidze, Michelle Lepsveridze, Borjomi Rangers and to all Cast & Crew members!
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