While our competitor was sponsoring the national rugby team officially, we became the unofficial sponsor of Georgian rugby fans and helped them support their favorite team everywhere.
To reach this goal, we teamed up with a local taxi company and started looking for real rugby supporters, the ones who were planning to watch the match against Germany with their friends on the next day. To test their true loyalty and passion for the national team we offered them to fly to Germany immediately, the same evening.
The only condition we gave contestants was to convince any of their friends within 10 minutes to come with them. Moreover, the taxi driver was also chosen to come because of his love for rugby and so, he teamed up with the lucky fans on the journey.
Oh, we almost forgot to say that these fans got even luckier when they arrived at the stadium, because they got to support their favorite team with the most famous and beloved Georgian rugby player and to hang out with him after the match.
The video became viral in just a few hours and got 1.5 million views overall, which means that more than half of the Georgian online population watched it. This most engaging post in Natakhtari history proved once again that Natakhtari beer really stands by Georgian rugby and its supporters.
