Liquid Myth
24/10/2023
The Borjomi website serves as a global nexus, inviting visitors from diverse corners of the world to embark on a journey tailored to their unique preferences.

Introducing the all-new Borjomi campaign's digital hub, where the enchanting Borjomi deer takes center stage. Our website is your gateway to a world of Borjomi magic, offering a captivating blend of history, products, social responsibility, blogs, and the cutting-edge Borjomi Digital Museum.

Step into the future with the Borjomi Digital Museum, a space where three centuries of Borjomi's rich history meet cutting-edge technology. Explore, learn, and be captivated by the evolution of Borjomi.
Despite its lasting history, Borjomi has never had a museum dedicated to it. The mineral springs of the Borjomi valley were known to locals for over a thousand years. The Borjomi brand has been an integral part of our culture and modern history since the 1800s.

 

We uncovered a ton of historical material unavailable to the general public. And within the framework of the new campaign - Liquid Myth - where we made the legend of Borjomi come to life, we decided to make the Borjomi museum come into existence in a digital form! 

The museum's architecture is inspired by a concept of a time capsule. In the center of the museum stands a reanimated version of Borjomi's famous reindeer, while the museum itself is suspended above the landscape of Borjomi.

 

As a result, Borjomi, as an international brand, now has a digital platform that exhibits all of its long-lived history. The material is constantly updated. You can have a virtual tour of our museum from anywhere in the world!

The Borjomi website serves as a global nexus, inviting visitors from diverse corners of the world to embark on a journey tailored to their unique preferences. With a multilingual interface, it ensures that the rich tapestry of content and products it offers is readily accessible and comprehensible to individuals spanning the globe.




CREDITS
Client
Global Brand Manager:
Vakhtang Antadze
Global Digital Marketing Manager :
Nikki Abaishvili
Global Digital Marketing Manager :
Dati Iashvili
Content Manager:
Irakli Chavleishvili
Design
Creative director:
Giorgi Avaliani
Art Director:
Nick Kumbari
Project Manager:
Lana Chaduneli
Animation Lead/Motion Designer:
Gurika Chokheli
Design
Creative Direction:
Beka Pkhakadze
3D artist:
Archil Takalandze
Leavingstone
Head of Digital Department:
Nika Jinchvelade
Head of Web Department:
Sali Kerkadze
Project Manajer:
Sali kerkadze
Senior Frontend Developer:
Beka Khomeriki
Frontend Developer:
Nikoloz Gogishvili
Senior Backend Developer:
Luka Mosia
System Architect:
Irakli Kobalia
3d Artist:
Giorgi Jinoridze
Graphic Designer:
Bruce Lee
Copywrither:
Keti Kipshidze
Copywtiter:
Ketka Maghradze
Digital and Creative
Culture of inspiration