Borjomi.

A global brand speaks to very different audiences. Each country has its own language, product range, campaigns and legal requirements, and local teams need to manage their own content without waiting for a central developer. At the same time, the brand has to look and feel the same everywhere.

Borjomi also has a long history that deserves more than an "About us" page: a legend about its discovery, a spring rediscovered in 1829 and a museum that only people who travel to Borjomi can visit. Finally, the company was expanding beyond mineral water, so the site had to accept entirely new products and sub-brands without a redesign every time.

Leavingstone took responsibility for the whole project: writing the technical specification, defining the structure, creating a unique design concept, developing the website and building the content management system behind it.

The platform gives each of the 27 countries its own version, with local language, content and products, while the design system and core brand content stay under central control. The product catalogue is modular, so a new line such as Limonati by Borjomi or Energia by Borjomi can be added as content, not as a new development project.

For the brand's heritage, Leavingstone built the virtual Museum of Borjomi. It is an interactive 3D space set in a vessel above the Borjomi Gorge, where visitors move through the original bottling factory, look out over the forest from a veranda and follow the story from the legend of the spring to the present day.

One platform serves 27 country markets, each with its own language and content. Leavingstone delivered the full cycle, from the technical specification to the final release. New product lines, including Limonati by Borjomi and the energy drink Energia by Borjomi, were added without rebuilding the site. The virtual Museum of Borjomi presents three centuries of the brand's history to visitors anywhere in the world, and was nominated on Awwwards.com