Campfire's original app interface with an illustrated evening campfire and community avatars
All work

HEALTHCARE · RECOVERY COMMUNITY APP

Campfire.

A digital community for life after treatment.

A peer-support app that keeps Yes We Can Clinics' fellows connected after they leave the clinic.

Summary

Yes We Can Clinics is a Dutch treatment provider for people facing addiction, mental health and behavioural problems, and part of the Hawking healthcare group. Its approach is built on community. The clinic calls its patients "fellows", and they go through treatment together. For many fellows, this group becomes the base their recovery is built on. When treatment ends, that community is suddenly out of reach. Leavingstone designed and built Campfire, an online self-help environment where fellows can check in, share their story and support one another, wherever they are in the world.

Client

Yes We Can Clinics

Industry

Healthcare · Addiction recovery

Services

UX/UI and visual design
Native iOS and Android apps
Back end · Admin panel

Explore Campfire

The Challenge

When treatment ends.
The circle stays.

Every day in the clinic ends the same way. Fellows gather, check in and talk about how the day went with people who understand them better than anyone else. Then treatment ends, the routine disappears and the peers are scattered. Many fellows face the months after discharge feeling isolated, at exactly the time when they most need recognition and support.

Yes We Can Clinics wanted to close that gap with a digital campfire that felt like an extension of the clinic's own community, not a generic social app. The people using it would be in one of the most vulnerable phases of their lives, so the app had to feel calm and protected, and be easy for anyone to use. Not everyone finds it easy to put feelings into writing, so fellows needed to be able to share their stories by speaking. The app had to help each fellow find someone who genuinely understood their situation. The clinic's team needed a way to manage the platform and make it part of their aftercare. And because the app would hold personal, health-related information about people in the EU, privacy and GDPR compliance had to be built in from the start.

The whole app on one screen

One screen.

Two buttons.

The Campfire app's evening gathering around a fire

One campfire.

Nothing else in the way.

Calm enough to use on the hardest days.

An everyday ritual · Original Campfire product artwork

Our Solution

One campfire.
Always within reach.

We built a team that covered every discipline the product would need, so Yes We Can Clinics worked with a single team from first concept to release. Campfire was developed together with the people it serves. Its requirements came from psychiatrists, psychologists, expert-by-experience counsellors and clinical staff, and from people who had completed clinical treatment themselves.

The campfire metaphor became the backbone of both the concept and the visual language: a warm, quiet place to return to at the end of the day. We kept the screens deliberately simple, with clear navigation and minimal cognitive load.

Spoken messages are at the heart of Campfire, so we chose to build separate native apps for iOS and Android, which gave our engineers full control over audio, performance and platform behaviour. Behind the apps is a back end on AWS that manages user accounts, peer connections, messaging and media storage.

Alongside the mobile apps we built a web-based admin panel, which gives the clinic's team the tools to manage fellows and run Campfire as part of their aftercare process. We delivered the project in two-week sprints, each ending with a working increment that the client reviewed and accepted.

Key features

  • A fellowship network of people who have been through clinical treatment.
  • Peer matching that helps each fellow find someone who genuinely understands their situation.
  • Story sharing through spoken messages in an intimate, secure setting.
  • Mutual support: each fellow can lean on others and also be there for someone else.
  • A simple, calm interface for users of any technical ability.
  • A web-based admin panel for the clinic's team to manage fellows and run Campfire as part of aftercare.
  • GDPR-compliant handling of personal data.

Inside Campfire

Campfire avatar selection screen with illustrated personalities
A personal avatar
Campfire profile and account settings
Your own space
Campfire's illustrated forest and evening gathering
A place to check in
Campfire conversation interface
A supportive conversation
Campfire appreciation message after a session
A little appreciation

Key results

Every layer.
One accountable team.

Leavingstone delivered Campfire as a complete product: UX/UI and visual design, native iOS and Android apps, the back end and the admin panel, with one team accountable for every layer. Development began in July 2020 and ran in two-week sprints, each reviewed and accepted by the client.

The client received the full source code, assets and documentation at the end of every sprint, so ownership was never in question. Personal data has been handled in line with GDPR under a formal data processing agreement from the start.

2020

Development began in July

Delivered in two-week sprints, each reviewed and accepted by the client.

Full ownership

Source code at every sprint

The client received the full source code, assets and documentation at the end of every sprint.

GDPR

Protected from day one

Personal data handled in line with GDPR under a formal data processing agreement.

Technology

Built native. Built for voice.

Apps

Native iOS · Native Android · Voice messaging

Backend

AWS · Accounts, peer connections, messaging and media storage

Operations

Web-based admin panel for the clinic's team

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